The demand for natural skincare has only increased in recent years, with many notable brands launching new product lines to address the market.
Often times, separating genuine concern from a short lived fad can be tricky. Nevertheless, when it comes to market trends, the ever increasing amount of anecdotal evidence and scholarly research available at out fingertips, signals that the public interest in natural skincare will not be waning anytime soon.
The case for good skin starts with the search for a healthier lifestyle and better health outcomes without necessarily having to go bankrupt in the process. From raw plant diets, to cutting out added sugars, to buying organic produce, to the simple and natural hacks for personal hygiene and daily living, the goal is to be healthier within a person's economical means.
A similar thought process occurs within the natural skincare community, where many adherents, prioritize simple topical DIY fixes for common skin complaints such as acne, dull skin, and hyperpigmentation, to name a few. With the common explanation that if something is nutritional enough to ingest, it must be perfect for external application.
Although this is true in most cases, the underlying concern that has provided fuel to the natural skincare movement is the need for safe and effective skincare ingredients that do not adversely affect the health of the individuals using them or the environment in which they live. To the everyday consumer, this could translate into ingredients easily found on grocery shelves, to the experienced formulator, it could look like unrefined and unadulterated botanical extracts or synthesized compounds known to aid in natural processes that take place on the skin or within the body.
Regardless of which direction personal biases lay, the case for good skin begins with the desire for an all-rounded, healthier lifestyle and is achieved when this desire is reproduced in the purchasing habits of a consumer, regardless of how the market is trending.